Paradis

(Digital Illustrations and Mock-ups, 2022) Digital design exercise for a fictional luxury bath and beauty brand known as “Paradis”. The main goal was to create something that was very clean and elegant in an almost timeless way, so I took inspiration from the Art Deco and Minimalist movements to build a cohesive visual language involving flowers, and utilized contrasting colors to make the packaging pop. I was particularly focused on the contrast between the teal and the orange, balancing them with white with the hope to convey a very refreshing vibe. The final project includes stationary and internal branding designs, as well as product design mock-ups featuring lotion bottles, branded retail bags, and perfume bottles and packaging.