Flying Cake Confectionary

(Digital Illustrations and Mock-ups, 2022) Digital design exercise for a fictional brand for a bakery and sweets shop known as the “Flying Cake Confectionary”. The goal I aimed for was creating something that was both easy to read but also very cute—I was aiming for an overall “sweet” vibe. So, by drawing inspiration from shoujo comic and animation styles, I worked down to a design featuring fluffy wings and a simple cake square, and then focused heavily on vibrant colors and the overall balance within the logo design itself. The final project features packaging, store signage, and promotional business materials such as business cards and stickers.